AB Normal is the company founded by  chef Alessandro Borghese. Its main businesses are catering, food consulting & entertainment and third party licensing.

AB Normal operates in catering and banqueting for private and public events with its brand “il lusso della semplicità”.

AB Normal directly controls a good part of Alessandro Borghese’s right image licensing on all media channels plus advertising and editorial licenses.

AB Normal offers a consulting service that spans from the creation of a menu to the start up of a restaurant, through customized services, selection of suppliers and personnel. 

Business innovativo

AB Normal presents an innovative and highly integrated business model. Its marketing activity is carried out by the Multimedia & Publishing arm through:: Press. TV. WEB. (directly owns 50% of «Alessandro Borghese Kitchen Sound»).

Format TV

AB Normal has already anticipated the key changes seen in the whole food sector: from the introduction of the first web celebrity community of master chef  Alessandro Borghese (alessandroborghese.com), to tailor-made catering for high-end customers.

Pasta fresca a Milano

In Milan of the pasta factory «Pasta Fresca – il lusso della semplicità». Fresh pasta prepared by hand according to the Italian tradition is produced.

AB Normal where we are:

Via Molino delle Armi 11 – 20123 Milano, Italy


AB Normal Srl – P.IVA 07497230966

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